Last updated: August 9, 2026
Shenzhen SiPuNaSi Trading Co., Ltd., trading as PChero (https://www.pchero.com/) ("PChero", "we", "us", or "our") respects your privacy. This Privacy Policy explains how we collect, use, disclose, retain, and protect personal information when you visit our website, create an account, place an order, contact us, submit content, or otherwise use our services (the "Services").
This Policy is intended to provide transparent information to customers and visitors in the United States, the European Economic Area (EEA), the United Kingdom, and other locations. Your rights may vary depending on where you live. Nothing in this Policy limits rights that cannot lawfully be waived.
1. Who We Are and How to Contact Us
| Legal entity | Shenzhen SiPuNaSi Trading Co., Ltd. |
|---|---|
| Brand / Site | PChero — https://www.pchero.com/ |
| support@pchero.com | |
| Business address | Room 502, 5th Floor, Building 6, No. 144, Donghuan 1st Road, Songhe Community, Longhua Street, Longhua District, Shenzhen, Guangdong 518109, China |
Privacy requests: support@pchero.com. Please write “Privacy Request” in the subject line when possible.
EEA Representative (if required): [INSERT REPRESENTATIVE NAME, POSTAL ADDRESS AND EMAIL BEFORE EU/EEA LAUNCH]
UK Representative (if required): [INSERT REPRESENTATIVE NAME, POSTAL ADDRESS AND EMAIL BEFORE UK LAUNCH]
2. Personal Information We Collect
Depending on how you interact with us, we may collect the following categories of personal information:
- Identifiers and contact details, such as your name, email address, phone number, billing address, shipping address, account username, and similar identifiers.
- Order and transaction information, such as products purchased, order history, returns, refunds, payment status, discounts, and delivery information. Payment card details are generally collected and processed by our payment service providers; we do not need to receive your full card number to fulfill most orders.
- Account and authentication information, such as login credentials and security information.
- Shopping and preference information, such as products viewed, saved, added to cart or wishlist, and preferences you choose to provide.
- Customer service and communications, including messages, requests, reviews, photographs, survey responses, and other information you choose to send us.
- Device, network, and usage information, such as IP address, browser and device type, operating system, referring URLs, pages viewed, interactions with our Site, approximate location derived from IP address, and cookie or similar technology identifiers.
- Marketing and advertising information, such as whether you opened or clicked a marketing message, advertising identifiers, and your marketing or cookie choices.
- Information from third parties, such as e-commerce hosting providers, payment processors, fulfillment and shipping partners, fraud-prevention providers, analytics providers, advertising partners, social media services, and other service providers that support our Services.
We do not intentionally request special-category or highly sensitive information such as health information, biometric identifiers, precise geolocation, government identification numbers, or information about race, religion, sexual orientation, or political beliefs. Please do not send such information unless we specifically request it for a lawful purpose.
3. How We Use Personal Information and Our Legal Bases
| Purpose | Typical information | EEA/UK legal basis | Examples |
|---|---|---|---|
| Provide products and services | Contact, account, order, payment-status and delivery data | Performance of a contract; steps requested before a contract | Checkout, payment processing, order confirmation, delivery, returns and account management |
| Customer support | Contact, order and communication data | Contract; legitimate interests in providing effective support | Answering questions, troubleshooting and handling complaints |
| Security and fraud prevention | Account, device, network, order and transaction data | Legitimate interests; legal obligation where applicable | Protecting accounts, detecting abuse, preventing fraudulent transactions |
| Legal and compliance | Transaction, tax, communications and request records | Legal obligation; establishment, exercise or defense of legal claims | Tax/accounting records, regulatory requests, dispute records |
| Site analytics and improvement | Device, usage and cookie data | Consent where required for non-essential storage/access; otherwise legitimate interests where permitted | Understanding site performance and improving navigation |
| Marketing and advertising | Contact, purchase, preference, cookie and advertising data | Consent where required; legitimate interests only where permitted | Email marketing, audience measurement and personalized advertising |
Where we rely on legitimate interests, we consider the impact on your rights and use that basis only where our interests are not overridden by your interests, rights, or freedoms. Where we rely on consent, you may withdraw it at any time without affecting processing that was lawful before withdrawal.
4. Cookies and Similar Technologies
We use cookies, pixels, local storage, software development kits, and similar technologies to operate the Site, remember choices, secure accounts, measure performance, and, where permitted, support advertising.
- Strictly necessary technologies may be used without consent where the law permits because they are required to provide a service you requested, maintain security, remember privacy choices, or keep a shopping cart functioning.
- Analytics, personalization, and advertising technologies are used only after consent where consent is required by applicable law. You can change or withdraw consent at any time through our Cookie Settings.
- Where required, rejecting non-essential cookies will be as readily available as accepting them. Refusing non-essential cookies will not prevent you from making a purchase, although some optional features may work differently.
- If we use third-party analytics or advertising services, those providers may receive online identifiers and usage information and may process information under their own privacy notices.
Website implementation link: Cookie Settings / Privacy Choices
5. Marketing Communications
We may send marketing communications where permitted by law. You can unsubscribe from promotional email by using the unsubscribe link in the message or contacting us. Even after you opt out of marketing, we may still send non-promotional messages about your account, orders, security, returns, or other transactions.
6. How We Disclose Personal Information
We may disclose personal information only as reasonably necessary for the purposes described in this Policy, including to:
- Service providers and processors that host or operate our Site, process payments, provide cloud storage, analytics, security, customer support, email delivery, fulfillment, logistics, and related business services.
- Advertising and marketing partners, where permitted and subject to your privacy choices.
- Professional advisers, auditors, insurers, authorities, courts, or other parties where disclosure is reasonably necessary to comply with law, enforce agreements, protect rights and safety, prevent fraud, or establish or defend legal claims.
- A buyer, investor, successor, or other relevant party in connection with a merger, financing, reorganization, sale of assets, acquisition, insolvency, or similar business transaction, subject to applicable law.
- Other parties when you direct us to disclose information or give us valid consent.
7. U.S. State Privacy Disclosures
Depending on the law that applies to us and your state of residence, you may have rights to know or access personal information, correct inaccurate information, delete information, obtain a portable copy, opt out of certain sales, sharing or targeted advertising, limit certain uses of sensitive personal information, and appeal a denied request. These rights are subject to legal exceptions.
We do not sell personal information for money. As reflected in our prior privacy practices, we may disclose identifiers, commercial information, and internet or network activity to advertising or marketing partners. Certain U.S. state laws may define some of those disclosures as a “sale,” “sharing,” or use for targeted advertising even when no money changes hands.
Privacy choice method: Use the “Do Not Sell or Share My Personal Information” / “Your Privacy Choices” link or Cookie Settings on the Site, where applicable, or email support@pchero.com. Where applicable, we also honor recognized browser-based opt-out preference signals such as Global Privacy Control (GPC).
We will not discriminate against you for exercising applicable privacy rights. We may need to verify certain requests and may permit an authorized agent to act for you where the law allows.
8. EEA and UK Privacy Rights
If the EU GDPR or UK GDPR applies to our processing of your personal data, you may have the right to access, rectify, erase, restrict processing, receive portable data, object to certain processing, and withdraw consent. You also have the right to complain to the data protection authority in the country where you live or work, or where you believe an infringement occurred.
If we use your personal data for direct marketing, you may object to that processing at any time. If we use automated decision-making that produces legal or similarly significant effects, we will provide any additional information and rights required by applicable law.
9. International Data Transfers
PChero is based in China, and our service providers may operate in China, the United States, the EEA, the UK, and other countries. Your personal information may therefore be processed in countries whose privacy laws differ from those where you live.
Where EEA or UK transfer restrictions apply, we use an available lawful transfer mechanism and appropriate safeguards, which may include an adequacy decision, the European Commission’s Standard Contractual Clauses, the UK International Data Transfer Agreement or UK Addendum, and supplementary contractual, organizational, or technical measures as appropriate. You may contact us for more information about applicable safeguards.
10. Retention
We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, including to provide the Services, maintain your account, meet tax and accounting obligations, prevent fraud, resolve disputes, enforce agreements, and comply with law. We determine retention by considering the nature and sensitivity of the information, the purpose of processing, legal limitation periods, contractual requirements, security needs, and whether the purpose can be achieved through deletion or de-identification.
Typical criteria include: account data while the account remains active plus a reasonable closure period; order and transaction records for the period required by tax, accounting, consumer-protection, and dispute laws; support records for the period needed to resolve the issue and document the outcome; and marketing data until you opt out or consent is withdrawn, subject to limited suppression records used to respect your choice.
11. Security
We use reasonable administrative, technical, and organizational safeguards designed to protect personal information. No online system is completely secure, and we cannot guarantee absolute security. Please use a unique password, protect your login details, and contact us promptly if you believe your account or personal information has been compromised.
12. Children
Our Services are intended for a general adult audience and are not directed to children under 13 in the United States or to children below the applicable minimum age for independent consent in other jurisdictions. We do not knowingly sell or share personal information of consumers under 16 where applicable law requires opt-in authorization. If you believe a child has provided personal information to us unlawfully, contact us so we can review and take appropriate action.
13. User-Generated Content and Public Areas
Reviews, forum posts, photographs, or other content that you intentionally publish in a public area may be visible to other users and can be copied or shared by others. Do not post information you want to keep private. Our use of your submitted content is also governed by our Terms of Service.
14. Third-Party Sites and Services
Our Site may link to third-party websites or services. Their privacy practices are governed by their own notices. A link does not mean we control or endorse the third party, and we encourage you to review its privacy information before providing personal data.
15. Changes to This Privacy Policy
We may update this Policy to reflect changes in our Services, technology, business practices, or legal requirements. We will post the updated version on the Site, change the “Last updated” date, and provide additional notice or seek consent when required by law.
16. Contact and Complaints
For privacy questions, requests, or complaints, contact support@pchero.com or write to Shenzhen SiPuNaSi Trading Co., Ltd., Room 502, 5th Floor, Building 6, No. 144, Donghuan 1st Road, Songhe Community, Longhua Street, Longhua District, Shenzhen, Guangdong 518109, China. If you are not satisfied with our response, you may have the right to contact your local privacy or data-protection authority.